Marketing & Growth
Google Ads That Reach the Right People at the Right Moment
We build and manage Google, Meta and local campaigns against both of the numbers that matter: how many of the right people see you, and what it costs to turn them into customers.
In short: Brand 513 Collective builds and manages paid advertising campaigns for Southwest Ohio businesses across Google Search, Google Local Services, Meta (Facebook and Instagram) and local media. Campaigns are managed against cost-per-lead with transparent monthly reporting.
Channels and when each one works
Google Search Ads — for demand that already exists. Someone typing "vehicle wrap near me" is ready to buy; you are just competing to be the one they call. Highest intent, highest cost per click.
Google Local Services (LSA) — pay-per-lead, appears above everything else, requires verification. For home service trades this is frequently the best dollar spent.
Meta (Facebook & Instagram) — for demand you create. Excellent for visual businesses, local awareness and retargeting people who visited your site.
Retargeting — the cheapest clicks you will ever buy, aimed at people who already know you.
Local media and sponsorships — in tight-knit communities, a sponsored little league banner still outperforms a lot of digital spend.
How we manage
Conversion tracking gets installed before a dollar is spent — call tracking, form tracking and, where relevant, offline conversion import. If we cannot measure it we will not recommend it.
From there it is unglamorous work: negative keyword lists so you stop paying for irrelevant searches, landing pages that match the ad instead of dumping people on a homepage, ad copy testing, and pulling budget out of what is not working. Reporting is monthly, in plain language, showing spend, leads and cost per lead.
A straight answer about budget
Small budgets spread across many channels do nothing. If your total monthly ad spend is modest, we will recommend one channel done properly instead of four done badly — and sometimes we will tell you that your money is better spent on SEO, a wrap or your Google Business Profile first. We would rather keep a client for five years than spend their budget for three months.
What's included
- Google Search and Performance Max
- Google Local Services Ads setup
- Meta (Facebook & Instagram) campaigns
- Retargeting and audience building
- Conversion and call tracking setup
- Landing pages built to match the ad
- Negative keyword and waste management
- Monthly cost-per-lead reporting
Serving Southwest Ohio. Advertising & Ad Campaigns for businesses in Lebanon, Mason, Loveland, Milford, Springboro, South Lebanon, Morrow, Monroe, Franklin, Middletown, West Chester, Cincinnati, Dayton and the surrounding communities. Call (513) 613-2531 or request a free quote.
FAQ
Advertising & Ad Campaigns — Questions We Get Asked
Straight answers to what people actually ask us.
Do you manage Google AdWords?
Yes — AdWords is the old name for what Google now calls Google Ads, and it is the same thing. We build and manage search, display and local campaigns in it, alongside Meta and local media where those make sense for your market.
How much should I spend on ads?
It depends on your market and what a customer is worth to you. A useful starting frame: figure out what one new customer is worth in profit, decide what you are willing to pay to acquire one, and work backward. We will tell you honestly if your budget is too small to compete in a given channel rather than take it anyway.
Do you charge a percentage of ad spend?
We will walk you through exactly how our management fee works before you commit. What we will not do is bury the fee inside the ad spend so you cannot tell what went to Google and what went to us.
Should I do ads or SEO?
Ads buy you traffic today and stop the moment you stop paying. SEO takes months and then keeps working. Most local businesses should eventually do both — but if you can only do one right now, the answer depends on how urgently you need the phone to ring. We will give you a straight recommendation.
Can you run ads for a business that is not in Southwest Ohio?
Yes. Advertising work is not geographically limited the way sign installation is. Our local expertise is strongest in Southwest Ohio, but we manage campaigns for clients elsewhere.
How long before ads start working?
Search ads can produce enquiries the first week, which is the main reason to run them alongside SEO rather than instead of it. The first month is partly spent learning which terms and areas convert, so judge the results at the end of it rather than on day three.
What happens if we stop advertising?
The leads stop with it — that is the honest trade. Ads rent attention; SEO, your Google profile and your reviews build something you keep. That is why we would rather run a modest ad budget while the organic side matures than have you dependent on spend forever.
Pairs Well With
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Everything below is produced by the same team, so it all matches.
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Get found on Google — and get quoted by ChatGPT, AI Overviews and Perplexity.
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Turning traffic into booked jobs — landing pages, follow-up and tracking that closes the loop.
Learn moreSocial Media Management
Consistent, on-brand posting that actually gets done — because you are not going to do it.
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Fast, mobile-first websites built to turn local searches into phone calls.
Learn moreAdvertising & Ad Campaigns by location
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